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Big Data and Visualization

Exceptional analytics can completely transform a business, but only if they are implemented and measured.

We partner with our clients to ensure analytics we deliver are operationalized and institutionalized to enable business users to make data-informed decisions.


Success Stories

  • Kimberly Clark: analytics to understand customers

    Kimberly Clark shares how they use analytics to understand how consumers view their brand

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  • Do you want to revive sagging sales volume and market share?

    Marketing Mix model revives hair care brand and adds luster to declining sales by 35%

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  • Do you want to retain more customers?

    Do you want to retain more customers?

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  • Can you determine which promotions are driving sales?

    Promotion Effectiveness analysis increases sales 30%

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  • CAE helped build easily scalable, customized models for market size forecasts for 8,000 combinations, improving adoption of statistical forecasts by 90%

    Utilized CAE's forecasting engine to deliver a forecasting program at scaleCentralized Analytics

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  • Quantifying risks helps shaving products company fight rising competition and regain market share

    By better understanding the competitive landscape vs. a niche online market segment, enabled the

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  • Company-wide effort consolidates reports by 95% with richer data for better business decisions

    Created a set of reporting toolkits that standardized reports for all product categories and key

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  • Standard budget reporting enabled more responsive performance reviews and 500 hours saved

    Developed a standard presentation deck and a faster performance review process

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  • Simplifying business review presentations with a common view across 80 countries and 5 continents

    Connected a landscape assessment to client’s internal BI systems, ensuring fully automated

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  • Streamlining analytics reporting for Asian pilot market saves clients time, money and headaches

    Streamline the process by identifying gaps in processes for gathering data

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  • How can we leverage data to optimize our supply chain operation?

    The client optimized vehicle fill rates, rebalanced inventory levels at default distribution

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Meet the Experts

Rasesh Shah

Chief Information Officer

Rasesh Shah

Chief Information Officer

Joined: 2008

Role: CIO and Head Global Business Services

Past experience: Prior to joining Fractal, Rasesh was the Offshore Unit Head for a large account, managing over 600 people at Mastek, and a Group Software Manager at Tata Infotech Ltd. (now part of Tata Consultancy Services). 

Education: Rasesh received his MBA from NMIMS and Bachelor of Engineering in Electronics from Mumbai University

Passion for analytics: Building the organization to scale with quality and managing big data to enable real time analytics.