Insight, Impact, Innovation
HomeWho we areAbout UsClient Advisory Board (CAB)CAB 2015

CAB 2015

Fractal Analytics’ CAB 2015

Fractal recently concluded our 3rd annual Client Advisory Board event held on September 9-10 in Chicago at the W Lakeshore Hotel. This was a private, invitation-only event comprising analytics-focused executives among select Fractal strategic clients. The CAB is designed to share insights and learning between Members and Fractal to facilitate our clients in getting Analytics a seat at the C-suite table and drive enterprise-wide adoption of analytics. The end goal of our collective mission is to leverage data, analytics and technology to drive stronger customer loyalty and business performance within the Fortune 500 clients we serve. "I want to call out how unique this event is. A lot of us get to go to best practices groups, a lot of us get to go to supplier summits, a lot of us get to provide feedback at a kind of an advisory board. Being able to do all three intermixed in a way that I think provides value in 360 degrees is really unusual." "I think the way this event is run, the content that you have is a clear reflection of your culture and a company that is both getting to know itself and clear about what it stands for. And being able to have this level of transparent conversation with this volume of employees present, I would argue is also particularly unique and I consider particularly positive." Reed Cundiff General Manager, Customer and Market Research MicrosoftM

Learn more about Fractal’s Client Advisory Board


In addition to Fractal’s leadership team, the event was attended by a confidential contingent of analytics thought leader. Some of the 2015 Members who attended (with permission) include:

  • Jennifer Ball – SVP, Global Product Marketing and Insights, Franklin Templeton
  • Reed Cundiff – General Manager, Customer and Market Research, Microsoft
  • David Dittmann – Director, Business Intelligence and Analytics, Procter & Gamble
  • Ram Krishnamurthy – Group Director, Corporate Knowledge and Insights, Coca-Cola Company
  • Bart Luijten – SVP and Global Head – Enterprise Information Management, Philips
  • Sanjay Pal – VP of Strategy and Insights, Burlington Stores
  • Mike Poyser – VP Analytics, Canada, Aimia
  • Tamer Soliman – VP Data Analytics, Assurant


In addition to gathering Member feedback to Fractal with the goal of helping us to become better strategic partners, the event includes a strong joint sharing platform in the form of workshops. Each workshop is jointly facilitated by an expert Fractalite and Member. Demonstrations of our latest technology solutions are shared during extended networking breaks. Of course we also set aside some focused time to build new and nurture existing kinships.

General Sessions

1. Analytics Trends – presented by co-founder and CEO, Srikanth Velamakanni 2. Member Input to Fractal Strategy – co-presented by co-founders Srikanth Velamakanni and EVP Pranay Agrawal

2. Member Input to Fractal Strategy – co-presented by co-founders Srikanth Velamakanni and EVP Pranay Agrawal

Key takeaways:

  • Members told us we are good partners to them primarily because of our culture, client-Centricity, and Capabilities
  • Members would like to see Fractal further invest in: Operational excellence, domain knowledge and thought leadership


1. Making Analytics More Strategic and Transformational - from the C-Suite

This first workshop will frame ways to increase senior leadership engagement and action based on research and analytics thus making analytics more strategic and transformational. Our belief is that it is easier to institutionalize analytics when it is driven from C-level. We will explore the strategic role and agenda for analytics to transform business along 5 dimensions: 1. data, 2. real-time decisions, 3. sophistication, 4. institutionalization, and 5. disruption.

Discussion points:

  • Why is strategic senior level engagement necessary for success of analytics
  • How much of this is a design issue or an execution issue
  • Explore levers of influence, dimensions that are critical and tactics that would deliver the transformation analytics promises to bring about
  • Learn best practices from various industries and lessons from best in class organizations on making analytics top driven

2. Putting the Customer in the Center

This workshop will review organizational imperatives to drive transformation towards putting the customer in the center, and implications on their analytics roadmap. We will explore how to identify critical organizational, functional, data and capability priorities to set and address broader customer goals. We will explore different dimensions of putting the customer in the center using use cases.

Discussion points:

  • Understand how to approach customer-centricity for people, process, and technologies that crosses functional roles
  • Learn how to apply customer-centricity from different industry examples
  • Work through examples that address organizational alignment, goal setting, training, product
  • definition, insights and data, and voice of the customer

3. Analysts to Algorithms

Advances in data, analytics and technology (i.e., the “Internet of Things”) have transformed how data can help us make better decisions more quickly and easily. The next evolution of business intelligence is emerging from static reporting to real time insights that identify issues and suggest -- and, in some cases, implement -- solutions to enable business users to take action faster. In this session, we will discuss the need for prescriptive insights delivered at optimal times versus static reporting to support the rhythm of the business. We will explore the types of business problems and use cases that lend themselves to this emerging model for delivering actionable insights, including how we can leverage people, processes, data and tools to enable our organizations to drive faster, smarter and more actionable decision support.

Discussion points:

  • Which types of problems (and for which users) should we look to solve proactively versus looking at data to solve a particular problem
  • What types of decisions should we enable for “just-in-time” versus part of the rhythm of the business?
  • What processes, data, capabilities and delivery tools are required to drive the real time consumption and application of prescriptive insights (e.g., email, calendar alerts, SMS reminders, mobile notifications, in-application pop-ups)?


We are thankful to our Member advisors for sharing their input on our latest evolution in key solutions, which were very well received.

Customer Genomics – Personalized insights and targeting solution that includes customer level data integration, personalized ‘genome’ markers, and targeting consumption capabilities.

Centralized Analytics Environment (CAE) – Analytics environment to develop and view customized analytics results with collaborative client cloud access to all Fractal’s proprietary analytics development, model building and visualization solutions.

Trial Run – Automated systematic experimentation platform to test, measure and adapt all aspects of products and offers.


A key part of CAB is enabling new connections and friendships across industries and analytics functions: between Members as well as between Members and a wide range of Fractalites. We also had a lot of fun cruising around Chicago’s riverfront and Michigan Lake and enjoying a fun meal with great views overlooking ‘The Lake’ and Chicago’s breathtaking skyline.

Learn more about Fractal’s Client Advisory Board

Fractal’s CAB is a closed-door event by special invitation. If you are a Fractal client, please contact our Head of Client Experience, Careen Foster at to be considered for membership to our Client Advisory Board event.