Insight, Impact, Innovation
HomeOur WorkCase StudiesStreamlining analytics reporting for Asian pilot market saves clients time, money and headaches

Streamlining analytics reporting for Asian pilot market saves clients time, money and headaches

Download PDF

Streamline the process by identifying gaps in processes for gathering data


The Business Challenge

An Asian analytics team of a Fortune 100 CPG company set goals during 2014 to elevate their business application of analytics in country teams and strengthen their local teams’ anayltics capabilities. They also identified Malaysia as a pilot market to identify gaps in analytics usage and build a plan to address the gaps.

The Solution

Fractal conducted an assessment of the current analytics environment of the client’s Malaysia team thorugh online surveys and one-to-one phone interviews. This led to identifying gaps in current processes for gathering data in:

  • Reports – Fractal discovered disparate formats over the same data and created a standard report for all business users.
  • Agency Support – New operating procedures were drafted to ensure client requirements with speed and accuracy by Fractal, Nielsen and Kantar.
  • Corporate Culture– Fractal instilled a mindset of structured problem-solving with a wider focus to analyze brands and their products.

The Results

Created customized reports for the Malaysia pilot market to ensure standard reporting, faster turnaround, and a streamlined process for working with individual agencies.


  • Identified improvement areas in usage and implementation of analytics for the clients.
  • Defined and simplified processes used by stakeholders when working with agencies.
  • Improved the thought processes of client stakeholders for monthly data and reports


  • Saved the client over 120 hours per year in gathering data and generating reports.
  • Freed up the client to address other business issues and focus on specific problems


  • The new standard reporting format ensures a single way of looking at data and information.
  • The streamlined analytics report creates faster turnaround on market share data each month.
  • Standard operating procedures make it easier for all client stakeholders to work with agencies