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Consumer Packaged Goods

Many of our clients are Fortune 100 consumer goods companies that represent household brands consumers love around the world.

We are proud to be strategic partners that enable them to lead their markets by making smarter, faster and more accurate decisions.

Who We Serve

Top 3 Cereal Manufacturer – A household name in breakfast cereals, we help them deploy analytics to grow share and margin by understanding and influencing consumer as well as retailer behaviors.

Fortune 50 CPG Company – One of the most respected CPG companies operates in 180 countries and owns several billion dollar brands. Our long-standing partnership helps them compete on analytics by enabling them to scale their use of marketing and business intelligence analytics across all business functions, categories and countries.

Fortune 50 Pharmaceuticals Company – This multi-billion dollar pharmaceuticals and consumer packaged goods company was voted several times as one of the most respected companies globally. Our analytics help them to increase market share and margins by improving the service they offer to physicians, patients, consumer and retailers.

Fortune 100 Foods, Home and Personal Care Company – Our client is a global major consumer packaged goods company with multiple billion dollar brands operating across developed and emerging markets. They are a well established user of analytics for marketing, price and promotions management. We help them drive incremental business success with analytics scaled across brands and countries.

Fortune 500 CPG Company – Owner of market leading brands across categories such as baby care and home care, our client is transforming their business globally through analytics. We support the entire marketing value chain from product and brand development to pricing and forecasting.

Multi-billion Dollar Spirits Company – A global spirits leader and one of the largest spirits manufacturers in the US with many top-selling brands across whiskies, tequilas and other spirits, we enable this client to enhance their marketing efficacy through data-driven consumer and competitive insights.


  • Global Analytics Manager
    Top 5 Consumer Goods Company
    The Fractal support teams that I have worked with have been phenomenal. With other suppliers it is not so obvious that the individuals managing the data and conducting the modeling are so knowledgeable and well trained. Second, the decks and information we receive from Fractal are always timely and complete. I never have to worry that I am going to receive something that I cannot use or provide feedback to. Third, I appreciate the "can-do" attitude of the Fractal Team. When difficult situations arise, I have full confidence in the Fractal Team in providing results focused response.

  • Marketing Director
    Top 5 Global Consumer Goods Company
    Honestly, they have always done exactly what I asked. Pretty much every interaction has been great. They have always provided fast, accurate service without any mistake. Top notch organization and expertise.

  • Market Insights & Analytics Manager
    Top 5 Global Consumer Goods Company
    In critical times like Budget Review or when we need the info asap, Fractal really tries to deliver everything really fast. The team is really nice, easygoing, easy to work with.

  • Worldwide Director, Global Knowledge Management
    Top 5 FMCG Company
    5/5 on all parameters: Overall engagement, Business value provided, Rating against other consultants... NPS 9/10. The Fractal Team's attention to detail and resourcefulness is absolutely among the best I have ever experienced with an external supplier and even within company.

  • Global Director Business Intelligence and Insights
    Top 5 Global Consumer Goods
    Continue to be amazed at the inventiveness and dedication that Fractal team continue to provide to our data harmonization project. I can not imagine doing the project with any other company and team.

  • Business Intelligence Reporting
    Top 5 Consumer Goods Company
    Delivers accurate reporting with urgency, flexible in re-prioritizing tasks to manage deliverables and provides/suggests work arounds to get to a solution.

  • Associate Director, Shopper Insights & Business Analytics
    Top 5 Consumer Goods Company
    Fantastic responsiveness and proactivity - good understanding of the Nielsen data & Market Analyzer

  • Regional General Brand Manager
    Fractal exceeded my expectations in the leadership demonstrated by the project manager and the commitment of the extended team based in India. It was clear that the whole team was committed to a successful delivery of the project.

  • Manager - Global Information Technology
    Top 5 FMCG company
    Fractal stayed back late on a Friday night to complete additional data mapping. On Saturday we found some additional mapping. Fractal was quick to complete the additional mapping, enabling us to complete the cutover over the weekend. It was a classic example of going that extra mile and we sincerely appreciate the gesture.

  • Marketing Director
    Global CPG Giant
    The Fractal team is very professional. They are always on time in meetings and always have the results ready by the agreed upon deadline. Also, they always have a positive attitude. Also, I am impressed on how they make our changes to the toolkit become a reality. They are able to take the feedback from the marketing team and translate that into a tangible tool. I have been very happy working with Fractal and wish to continue working with them in the future.

  • Marketing Director
    Top 5 Global Consumer Goods Company
    The tool Fractal helped design included sophisticated algorithms and intelligence I would never have expected. The team are very motivated and dedicated to the project. They are vested in the success of the program and make great partners. They work quickly.

  • Assistant Manager - Analytics
    Top 5 Global Consumer Goods Company
    The team has been very good when it comes to timely delivery and understanding of the requirement. The team has also been proactive in providing suggestions and implementing them with confidence.

  • Assistant Manager - Analytics
    Top 5 Global Consumer Goods Company
    The team continuosly tries to streamline processes and identify issues ahead of time. Getting to the bottom of an issue and fixing the root cause is very well appreciated.

  • Manager Business Analysis
    Top 5 global consumer goods company
    I'm so proud of the Global Fractal team for all the hard work they put into getting our CrossCountry database and dashboard up and going! It was a very long and arduous process, with many changes. Fractal was always very adaptable and willing to adjust, making me aware of any impact in delivery or timing. They always have great ideas and suggestions for changes on how to streamline or make our dashboard more user friendly. Thank you for all the great work!

  • IT Manager
    One of the top three adult beverage companies
    In nearly every case when we hit a road block, the Fractal team was prepared with often numerous options for addressing an issue. We worked together as a team to determine the best approach and discussed how we would present to the Business. I have come to rely on Fractal for this type of innovation. We have built a partnership vs. a vendor/client relationship. I appreciate the team's dedication, support, and their outstanding "customer first" mentality!

  • Sr. Capabilities Manager
    Global Food Manufacturer
    Fractal was a fantastic business partner. We were able to provide less ­than ­perfect concept and they helped us develop this concept into an executable Visibility tool that met with resounding success when presented to our Senior Leadership Team. We felt that they were truly committed to our project to incorporate a last­ minute change to the tool with only hours before our key presentation. They lent his expertise to this project as well by building capabilities into the tool that they thought we would need (our requirements weren't always clear) ­ and they were always right.