Insight, Impact, Innovation
HomeWhat we doCapabilitiesCustomer Loyalty and AnalyticsOverviewImpact

Customer Loyalty and Analytics

Exceptional analytics can completely transform a business, but only if they are implemented and measured.

We partner with our clients to ensure analytics we deliver are operationalized and institutionalized to enable business users to make data-informed decisions.


Success Stories

  • Kimberly Clark: analytics to understand customers

    Kimberly Clark shares how they use analytics to understand how consumers view their brand

    Read More
  • Do you want to retain more customers?

    Do you want to retain more customers?

    Read MoreDownload PDF
  • Two-tier recovery scorecard for U.S. credit bureau results in estimated 6% higher balances

    Create a single scorecard for each consumer ranking those most likely to pay higher

    Read MoreDownload PDF
  • Attrition model enables incremental home loan balance savings of $250-300 million

    Attrition model helped client take appropriate proactive action

    Read MoreDownload PDF
  • Restructuring eyeware company’s loyalty program projects an estimated $10 million incremental revenue

    Recommended a two-dimensional framework segementation construct to target key customers The

    Read MoreDownload PDF
  • Determining the best of 50 loyalty plan partners across seven countries

    Performed a deep dive analysis to identify and focus on customers' redemption and measure

    Read MoreDownload PDF
  • Cross-sell generates an incremental fund value of $15-20 million for a multinational bank

    Analytical models determined best customers to target for cross-selling and funding opportunities

    Read MoreDownload PDF
  • Proposed reduced loyalty mileage plan for pharmacy is halted by analytics results

    Analyzed last 12 months of transactions and identified the potential spend deficit

    Read MoreDownload PDF
  • Capturing the maximum share of customers’ wallets to discover $102 million in incremental spend

    Determine a card user's wallet size, share of wallet and potential to spend

    Read MoreDownload PDF
  • Personalized Targeting Boosted Redemption Revenue by 230%

    The Business ChallengeThis client wanted to apply advanced analytics across 60 million households to

    Read MoreDownload PDF
  • How can we deliver personalized interactions to our customers to drive more revenue?

    The successful personalized interaction program drove $200MM in incremental revenues and a 230%

    Read More
View All Success Stories

Meet the Experts

Ajoy Singh

Chief Operating Officer

Ajoy Singh

Chief Operating Officer

Joined: 2012

Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization

Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control. 

Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.