Insight, Impact, Innovation
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Customer Loyalty and Analytics

Today’s savvy marketers know the secret to driving sales and loyalty stems from understanding customers in a very personal way.

Customer Insights solutions provide marketers with in-depth information about customer attitudes, preferences and behaviors needed to drive personalized marketing like never before.

Making more insightful decisions requires a complete end-to-end solution. Over 40 productized services are delivered by the Fractal Sciences lab, allowing you to leverage the latest scientific breakthroughs in machine-learning that unearth underlying consumer behavior.

We offer defined solution frameworks and reusable model components to custom tailor analytics for your business, and get them integrated into any format or platform.

Solution CategoryData TransformationInsights and Predictive AnalyticsVisualization
Analytics Adoption StageFirstMiddleLast
How it helpsEnsures accurate and relevant results mapped to business user needsGenerates actionable information to drive smarter decisionsEmpowers business users diagnose and solve problems fast
Featured ProductsConcordia™Customer Genomics™Business 360 Steering Wheel
  1. First, you need to transform your Big Data into meaningful information elements that feed into Customer Insights and predictive analytics.
  2. Next you need the kind of insights and predictions to fuel the decisions your business users need, including a deep understanding of your customers, your business, and interactions within your market and competitive landscape.
  3. And last, analytics need to be delivered to business users in a visual way so they can quickly and easily absorb, diagnose, and solve problems to meet their objectives.


We believe innovation is the heart of the analytics revolution that is creating competitive advantage for our clients. 

We are well versed in advanced analytics and the latest big data processing approaches to deliver actionable insight with customized processes that leverage any data and fit seamlessly into your environment.  These are the latest productized solutions developed from our Fractal Sciences advanced analytics lab.

Meet the Experts

Ajoy Singh

Chief Operating Officer

Ajoy Singh

Chief Operating Officer

Joined: 2012

Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization

Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control. 

Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.