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Customer Loyalty and Analytics

In today’s information and technology age, the companies that make and implement the best decisions will be positioned to drive market share and shareholder value.

Gleaning actionable insights from data delivered in easily consumable packages to business users is what will differentiate tomorrow’s leaders


  • December 14, 2015 By Mrinal Prasad, Shrikant Kejriwal, Vishesh Totla

    Optimal Product Mix: The apparel retail industry’s key to success

    Leading apparel retailers today leverage analytics to achieve the optimal product mix - a key com...

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  • Oh no! Not another blog on Marketing Analytics

    Imagine you had $550 billion (yes that’s right – half a trillion dollars) to spend and propel business growth, what would you do? What are the chances that it would work?

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  • Why less is more? – Inputs to your Customer Experience strategy

    There’s so much that has been written and explored on customer experience that when I thought

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  • December 14, 2015

    How to become a CLTV aligned organization?

    In this paper, Fractal recommends "Measure, Demonstrate, Execute, Monitor" (MDEM) framework to mo...

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  • How to Leverage Customer Analytics for Retail Growth

    Consumer confidence is on the rise in the United States - revolving credit card spending increased to $856.5 billion in May from $849.9 billion in April, the Federal Reserve reported, and the Consumer Confidence Index rose to 81.4 in June, an increase from 74.3 in May, according to the Conference Board.

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  • Learn how P&G is driving their business real-time with analytics

    Learn how P&G is driving their business real-time with analytics

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  • October 29, 2013

    Fractal Analytics Receives Prestigious ‘Innovation Award’ from Direct Marketing Association

    SAN MATEO, Calif.--(BUSINESS WIRE)--Frac...

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  • January 13, 2016

    Fractal Analytics selected as a top text analytics vendor for a detailed analysis by an independent research firm

    Dcrypt solution, an AI engine for text classification, is reviewed in this landscape report...

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  • Dec 2016

    Emerging Companies Summit (ECS) by NVIDIA

    Teaching machines to read chest X-rays, CT scans and MRIs

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  • Nov 2016


    Building our own HR

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  • Nov 2016

    12th Annual UBS India Conference

    Big data and Artificial Intelligence – How will it change our lives and India Inc?

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  • Nov 2014

    2014 Data Driven Marketing Conference

    Hyper Personalization Through 'Customer Genomics'

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  • Nov 2014

    FIIB Marketing Conclave 2014

    Analytics & Social Media: Today’s Business Game Changers

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  • Jun 2012

    Summit 2012

    Squeeze more insights from Big Data

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  • Apr 2012

    Big Data Innovation Summit

    The world of payments and business intelligence – a peek into the future

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  • Sep 2011

    Predictive Analytics in Banking

    Collaborating between risk and marketing analytics to fuel growth and profitability

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  • Jun 2011

    Summit 2011

    Supercharge the ROI from BI Platforms with Predictive Analytics

    Read More
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Meet the Experts

Ajoy Singh

Chief Operating Officer

Ajoy Singh

Chief Operating Officer

Joined: 2012

Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization

Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control. 

Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi

Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.