Leading companies leverage Big Data, analytics and technology to more deeply understand consumers and drive their loyalty through every touch point and channel in your business.
We serve as strategic partner to our clients where we consult and deliver a wide range of customer/shopper insights and predictive analytics services for centralized analytics teams, insights and intelligence teams, or individual business units.
Role: Leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization
Past experience: Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control.
Education: Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi
Passion for analytics: Adopting analytics to make smarter, faster and effective decisions.