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Srikanth Velamakanni

Group Chief Executive & Executive Vice-Chairman

Pranay Agrawal

Co-founder and CEO

Fractal Analytics co-founders Srikanth Velamakanni and Pranay Agrawal met at the Indian Institute of Management (IIM) Ahmedabad.


Both entered the workforce and worked with major financial institutions ANZ and ICICI Bank.

Applying mathematics and analytics skills in capital markets and consumer banking, their team launched the first collateralized bond obligation instrument in India.


It wasn’t long before Srikanth and Pranay realized how their skills could impact the way businesses engage with consumers, vendors, partners and employees. Fractal Analytics was born in 2000. The dynamic duo saw a massive wave of opportunity as analytics adoption was flourishing in mature markets.


In 2005 Fractal Analytics set up shop in New York, and later in San Francisco. In the high-technology capital of the world, the San Francisco Bay Area now serves as the company’s corporate headquarters.


Today, we have the widest global footprint among analytics providers with experience gleaning insights from structured and unstructured data in over 150 countries. We serve clients from offices in San Francisco Bay area, Greater New York area, London, Mumbai, New Delhi, Singapore and Dubai.