Today’s travel and hospitality customer is served with more choices, information and offers than ever before, and experiences a wealth of options through their devices and real travel experiences. Guests are fickle with their loyalty, and obtaining it is the prize of the successful hospitality company.
Guests are awash with information, both in what they consume and what they provide. Therefore, capitalizing on information to build the right content and context is critical in creating superior, customer-focused travel experiences that build profitable, loyal customer bases. Big Data analytics are key enablers in infusing customer insights across the enterprise, including guest strategy, pricing, marketing, loyalty and fulfilling guest operations.
Fractal Analytics delivers leading-edge Big Data analytics services and solutions to enable the best travel and hospitality companies to make high-impact decisions to vastly improve customer experiences and business performance. Through years of real-world experience and extensive investment in proprietary analytics solutions, we are ready to help you with a unique and powerful solution.