Insight, Impact, Innovation
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Many of our clients are Fortune 500 retailers that represent the stores where consumers love to shop.

We work exclusively with only the top retail brands, helping them solve their toughest retailing and consumer business challenges with analytics.

Who We Serve

Fortune 100 retailer – We helped a Fortune 100 retailer deliver a personalized interaction program that drove $200MM in incremental revenues and a 230% increase in redemption revenues.

Leading restaurant chain – We helped a leading restaurant chain to forecast demand to deliver focused incentives to drive customer traffic. 

Fortune 500 US off-price retailer – We helped a Fortune 500 US off-price retailer identify the optimal brand mix within the active wear segment to increase sales.

Leading retailer – We helped a leading retailer create a dynamic pricing model to generate an incremental profit of $12 MM.

Second largest supermarket chain in the UK – We helped them determine product adjacencies and quantify its impact on sales to increase its product category sales. 


  • Account Supervisor
    Global loyalty analytics company
    The entire Fractal team is really great! Excellent client focused skills, which is very important! GREAT can-do attitudes! Their follow-up on client requests exceeds expectations!!

  • General Manager – Advanced Analytics
    Global loyalty analytics company
    On the "right card, right time" project Fractal have played a critical role in defining the methodology and have proposed techniques that were new to us. It was great to see Fractal step into the "thinking" phase of a project and be credible in this role. This was a great example of collaborative, innovative thinking.

  • Global Analytics Manager
    Leading personal care company
    Fractal were excellent as always. Partnership is a buzz word, but Fractal truly embody the concept of partnership, making sure that they understand their client stakeholders to tailor their service accordingly.

  • Customer Insight Manager
    Global Online Store
    When working on pricing analysis for category plans, Fractal's commitment to delivering the insight in a clear and useful way was great.

Meet the Experts

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Amitabh Bose (Ambo)

Chief Practice Officer - CPG, Retail and Hospitality

Joined: 2016

Role: Drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. Additional charge of incubating the Hospitality practice.

Past experience: Seasoned analytics professional and business leader; 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry. Incubated analytics start-ups as well as led global analytics practices for publicly listed technology and operations companies building business globally- the Americas, Europe, Pacific Asia and Japan.

Education: MBA in Marketing, Faculty of Management Studies, University of Delhi. Bachelor of Engineering, Electronics & Computer Architecture, NIT, Allahabad.

Passion for analytics: A keen student of marketing sciences, love to problem solve, build and commercialize solutions to scale.  See the analytics industry evolve from decision support to decision run and believe Fractal is uniquely placed to drive this wave.

Bhaskar Roy

Client Partner

Bhaskar Roy

Client Partner

Joined: 2017

Role: Leads engagement delivery for Customer and Loyalty Analytics across Financial Services, Technology, Media, Telecom, Hospitality and Retail

Past experience: 11+ years of Analytics Consulting experience across  Risk and Marketing domains, in Banking, Insurance, Financial Services and Retail. Has worked globally, with significant exposure to North America and European markets, managing project delivery in both onshore and offshore model. Bhaskar has strong industry and functional experience in Predictive and Descriptive analytics areas. He has extensive experience in Campaign Management, Segmentation, Retention Analytics and Propensity Modeling.  

Education: MA in Economics from Jawaharlal Nehru University and BSc (Honors) in Statistics from University of Delhi

Passion for analytics: Use data and analytics to simplify processes, solve real-world problems and have an impact on people

Sandeep Bhogaraju

Client Partner

Sandeep Bhogaraju

Client Partner

Joined: 2013

Role: Leads analytical solution development and develiry for a Strategic Client relationship comprising of Supply Chain, Customer, White space solutions including advanced analytics

Past experience: Sandeep has over 20 years of IT & consulting experience in Supply Chain management and Business intelligence in CPG and Retail industry. He has performed in multiple capacities such as Solution Head & Architect, Practice Manager, CPG Domain Consultant, and Business System Leader for Supply Chain Operations. He has also handled roles in CPG - Apparel & Footwear, and Food & Beverages.

Education: Bachelor of Technology: N.B.K.R. Institute of Science & Technology

Passion for analytics: Sandeep is vividly interested in Problem solving and exploring possibilities and applications of Artificial intelligence & Machine learning to CPG/Retail, at large to humanity.